When exploring options for selling your home, you may come across two prominent names in the real estate space: 72Sold and Houzeo. Both offer innovative approaches to real estate transactions, but they cater to different needs and preferences.
72Sold has gained attention for its unique selling process, which emphasizes speed and efficiency. By leveraging a proprietary system, 72Sold aims to streamline the home-selling experience, promising quicker sales and potentially higher offers through its network of buyers.
On the other hand, Houzeo focuses on empowering homeowners with a do-it-yourself approach to real estate transactions. Its platform is designed to simplify the selling process by offering tools and resources for homeowners to list their property directly, thereby saving on commission fees and retaining more control over the sale.
In this review, we’ll delve into the specifics of each service, comparing their features, benefits, and drawbacks to help you determine which might be the best fit for your home-selling needs. Whether you’re looking for a fast sale or a cost-effective DIY solution, understanding the nuances of 72Sold and Houzeo will be crucial in making an informed decision.
Is 72SOLD Legit?
72SOLD is a reputable brokerage founded by Greg Hague in 2018. Its headquarters are in Scottsdale, Arizona. Known for its innovative marketing strategy, 72SOLD is dedicated to facilitating rapid home sales at top market prices. The company’s approach leverages a specialized system designed to expedite the selling process and maximize the sale value.
Since its inception, 72SOLD has expanded its reach significantly, establishing affiliate partnerships in 38 U.S. markets. In June 2022, the company further broadened its national footprint by collaborating with Keller Williams, enhancing its program’s availability and effectiveness across the country.
How Does 72SOLD.com Work?
72SOLD.com operates with a distinctive approach to streamline the home-selling process. Here’s a breakdown of how it works:
- Initial Consultation: The process begins with a comprehensive consultation, during which a 72SOLD representative assesses your property and discusses your goals. This step helps tailor the approach to meet your specific needs.
- Preparation and Pricing: The team guides preparing your home for sale, including recommendations for any necessary improvements or staging. They also conduct a market analysis to determine a competitive pricing strategy.
- Marketing Strategy: 72SOLD employs a unique marketing plan designed to attract potential buyers quickly. This includes leveraging a network of pre-qualified buyers, targeted advertising, and promotional strategies to generate maximum interest in your property.
- Listing and Showings: Your home is listed on the 72SOLD platform and other major real estate websites. The team arranges showings and open houses to present your property to interested buyers.
- Offers and Negotiations: As offers come in, 72SOLD’s experienced agents assist with negotiations to secure the best possible deal. Their goal is to expedite the sale while ensuring you receive a competitive offer.
- Transaction Management: Once an offer is accepted, 72SOLD manages the transaction process, including handling paperwork, coordinating with inspectors, and guiding you through closing procedures.
- Closing: The final steps involve completing the sale, transferring ownership, and ensuring all contractual obligations are met.
Overall, 72SOLD’s system is designed to make selling your home as efficient and profitable as possible. It leverages its expertise and resources to achieve a swift and successful sale.
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How Does 72SOLD Compare With Houzeo?
When working with 72SOLD, you’ll be paired with a full-service, licensed real estate agent who can list your home on the MLS. While 72SOLD’s commission structure is negotiated individually and may be higher than flat-fee options, the service aims to deliver a comprehensive selling experience.
In contrast, Houzeo offers a more cost-effective approach by listing your home on the MLS for a flat fee of $399. This model helps minimize unexpected expenses and provides a smooth transaction process. Houzeo’s advanced technology platform allows you to compare offers, request the highest and best offer, and manage other aspects of the sale efficiently.
Here’s a comparative snapshot:
| Feature | 72SOLD | Houzeo |
|---|---|---|
| Listing Fee | Negotiated commissions | $399 Flat Fee |
| Real Customer Rating | 4.9 stars (2,130 reviews) | 4.9 stars (8,100 reviews) |
| Coverage | 38 states | 47 states + Washington D.C. |
| 100% Online | ❌ | ✅ |
| Showing & Offer Management | ❌ | ✅ |
| Counter an Offer | ❌ | ✅ |
| Request Highest and Best Offer | ❌ | ✅ |
| Home Inspection Dashboard | ❌ | ✅ |
Each service has its strengths: 72SOLD provides a traditional full-service experience, while Houzeo offers a modern, tech-driven solution with greater control and cost efficiency.
72SOLD Pros and Cons
Pros:
- Full-Service Experience: 72SOLD provides a comprehensive, full-service approach through licensed real estate agents. This includes expert guidance, staging recommendations, and professional marketing.
- Quick Sales: The company’s unique marketing strategy is designed to sell homes quickly, often within a short time frame, and potentially at higher prices.
- National Reach: With affiliates in 38 states and a partnership with Keller Williams, 72SOLD offers extensive market coverage and resources.
- Expert Negotiation: Experienced agents handle negotiations to help secure the best possible offers for your home.
- Streamlined Process: The company manages the entire transaction process, from listing to closing, making the selling experience more convenient.
Cons:
- Higher Commission Fees: The commission rates are negotiated individually and may be higher than flat-fee services, potentially affecting your overall proceeds.
- Limited Online Tools: Unlike some competitors, 72SOLD does not offer advanced online tools for managing showings, offers, or home inspections.
- Variable Agent Experience: As with any full-service brokerage, the quality of service can vary depending on the individual agent you work with.
- Regional Limitations: While 72SOLD has a broad national presence, it is still limited to 38 states, which may not cover all geographic areas.
- Less Control: The traditional brokerage model may allow you to have less direct control over the sale process than more DIY or tech-focused platforms.
Benefits of Using 72Sold with Houzeo
Using both 72SOLD and Houzeo together can offer a hybrid approach to selling your home, combining the strengths of each platform for a potentially enhanced selling experience. Here’s how integrating the benefits of 72SOLD and Houzeo could work:
Benefits of Combining 72SOLD with Houzeo
- Enhanced Marketing Reach and Efficiency:
- 72SOLD provides a unique and aggressive marketing strategy designed to attract high offers quickly. By leveraging this alongside Houzeo’s flat-fee MLS listing, you can benefit from extensive market exposure and advanced online tools. This dual approach ensures your property is visible to a broad audience while also taking advantage of Houzeo’s tech-driven features.
- Professional Expertise with Cost Savings:
- Utilize 72SOLD’s full-service brokerage for professional guidance, staging, and negotiations, while using Houzeo to manage the MLS listing and track offers. This combination allows you to benefit from expert support without incurring high commission fees typical of traditional brokerages.
- Increased Control Over the Sale Process:
- Houzeo’s platform provides tools for managing offers, counteroffers, and negotiations online. By integrating these tools with 72SOLD’s full-service approach, you can maintain more control over the process while still benefiting from professional support and marketing.
- Broader Market Coverage:
- By listing your home through Houzeo, you can reach potential buyers across a wide MLS network. Coupling this with 72SOLD’s marketing efforts can enhance your property’s visibility in both local and broader markets.
- Streamlined Communication and Coordination:
- Combining the two services can streamline communication and coordination. Use Houzeo to handle initial listings and offer comparisons online, while 72SOLD handles the more detailed aspects of the sale process, including negotiations and closing.
- Flexible Selling Strategy:
- This hybrid approach allows you to tailor your selling strategy according to your needs. If you need additional support during negotiations or prefer to have professional staging, 72SOLD can provide these services while Houzeo offers the convenience and cost efficiency of online tools.
- Comprehensive Data and Insights:
- Houzeo’s advanced technology provides valuable data on offers and market conditions, which can complement the insights and expertise of 72SOLD agents. This combination can help you make more informed decisions throughout the selling process.
How to Implement the Hybrid Approach
- Start with Houzeo: List your home on Houzeo’s MLS platform to take advantage of the flat-fee structure and online management tools. Ensure your listing is detailed and appealing, utilizing Houzeo’s resources to handle initial buyer interest.
- Engage 72SOLD: Once your listing is active, consult with 72SOLD to benefit from their professional marketing, staging recommendations, and negotiation expertise. Their agents can assist in refining offers and guiding you through the closing process.
- Manage Offers and Negotiations: Use Houzeo’s platform to track and compare offers, and then work with 72SOLD’s agents to negotiate and finalize the best deal.
By leveraging the strengths of both 72SOLD and Houzeo, you can create a customized selling experience that maximizes both efficiency and effectiveness.
72SOLD Competitors
72SOLD operates in a competitive real estate market, and several companies offer alternative approaches to selling homes. Here are some notable competitors:
1. Redfin
- Overview: Redfin is a technology-driven real estate brokerage known for its comprehensive online tools and competitive commission rates.
- Strengths: Advanced online platform, lower commission fees, extensive property data, and virtual tours.
- Weaknesses: Limited to certain geographic areas; customer service can vary.
2. Zillow Offers
- Overview: Zillow Offers provides an iBuyer service where homeowners can receive cash offers on their homes from Zillow.
- Strengths: Quick and convenient process, no need for traditional showings or negotiations.
- Weaknesses: Offers may be lower than market value; service is available only in selected markets.
3. Opendoor
- Overview: Opendoor is another iBuyer platform that offers quick cash offers and a simplified selling process.
- Strengths: Fast transactions, no repairs or showings required, straightforward process.
- Weaknesses: Offers might be less than traditional market value; service availability is limited to specific regions.
4. Houzeo
- Overview: Houzeo offers a flat-fee MLS listing service combined with advanced online tools for managing the sale process.
- Strengths: Cost-effective with a flat listing fee, comprehensive online tools, control over the sale process.
- Weaknesses: Limited personal agent support compared to full-service options; some users may prefer more hands-on assistance.
5. RE/MAX
- Overview: RE/MAX is a well-established full-service real estate franchise with a broad network of agents.
- Strengths: Extensive agent network, strong brand recognition, and comprehensive services.
- Weaknesses: Commission fees can be higher; individual agent experience may vary.
6. Keller Williams
- Overview: Keller Williams is one of the largest real estate franchises in the world, offering full-service brokerage with a focus on agent training and technology.
- Strengths: Extensive network, strong support for agents, and wide market coverage.
- Weaknesses: Commission rates may be higher; service quality can vary depending on the local office.
7. For Sale By Owner (FSBO) Platforms
- Overview: Platforms like FSBO.com and Craigslist allow homeowners to sell their properties without a traditional real estate agent.
- Strengths: No agent commissions, full control over the sale process.
- Weaknesses: Requires more time and effort from the homeowner and less access to professional marketing and negotiating expertise.
Each of these competitors offers unique benefits and potential drawbacks. The best choice depends on your specific needs, whether it’s the speed of an iBuyer, the cost savings of a flat-fee service, or the comprehensive support of a full-service brokerage.
Frequently Asked Questions
What is 72SOLD?
72SOLD is a real estate service founded by Greg Hague that focuses on selling homes quickly and at top market value. It operates through a network of licensed agents who use a proprietary marketing plan to expedite the selling process.
How does 72SOLD work?
72SOLD uses a unique marketing strategy to attract potential buyers swiftly. The process involves an initial consultation, property preparation and pricing, a targeted marketing campaign, and full-service transaction management from listing to closing.
What are the benefits of using 72SOLD?
The primary benefits include a fast selling process, potentially higher sale prices due to targeted marketing, and a comprehensive full-service approach that handles all aspects of the transaction.
Are there any downsides to using 72SOLD?
Potential downsides include higher commission fees compared to some other services and less control over the sale process since it relies on full-service agents. Additionally, 72SOLD operates in 38 states, so availability might be limited in some areas.
What is Houzeo?
Houzeo is an online platform that allows homeowners to list their properties on the MLS for a flat fee. It provides tools for managing the sale process, including offer comparisons and direct negotiations, all through an online interface.
How does Houzeo work?
Houzeo simplifies the home-selling process by offering a flat-fee MLS listing service. Sellers use Houzeo’s platform to manage their listing, compare offers, and handle negotiations, with minimal additional expenses.
What are the benefits of using Houzeo?
The benefits of Houzeo include lower costs due to the flat listing fee, control over the selling process, and access to advanced online tools for managing offers and negotiations. It also provides a 100% online experience, which can be convenient for tech-savvy sellers.
Are there any downsides to using Houzeo?
Houzeo may not offer as much personal agent support compared to full-service options. Sellers must manage their own showings and negotiations, which can be time-consuming and complex for those unfamiliar with the process.
